Communication & Social Media Specialist

JOB PURPOSE  

You are the best advocate for our brand and will help us to drive awareness and reputation of our school – ensuring we are top of mind for prospective students and their families.
As a part of our Marketing & Admissions team, you will be an integral part of a team, delivering engaging content that supports our recruitment and retention targets.  

REPORTING TO: Marketing Manager / DAM
START    ASAP

KEY RESULT AREA   

Create inspiring and relevant content to drive engagement from current and prospective families.

• Create engaging video content and capture photography that brings to life the key USP’s and benefits of an education at Hamelin – Laie.
• Manage the school photo & video library
• Develop the school photo/ video bank with materials based on Global NAE guidelines
• Upskill and train academic team to support in daily image capture – and ensure processes are in place for uploading and sharing content  

Manage the school social media channels

• Work with the Marketing and Communication lead to implement the school strategic content calendar across all social channels.
• Create engaging content – video and photo
• Review and learn from other schools across Nord Anglia and other organisations to implement best practice
• Follow social media trends and tactics and implement where appropriate
• Work with the regional and central teams to optimize channels and implement recommendations for improvement.  
• Continuous positive trend on engagement across key channels

Implement Brand and Campaign materials in school

• Through your own design expertise and, where appropriate with external designers, ensure consistency and quality of execution across all internal and external facing materialsWork on a variety of graphic designs, from promotional materials and online banners to printed materials. 
• Create visually appealing designs while following brand guidelines to ensure consistency across all communication channels. 
• Creativity is key, but within well-defined visual standards that maintain a cohesive brand identity. 
• Work with school Marketing Manager / DAM on campus improvement and decoration projects 
• Manage the school Canva account – creating and updating templates for academic and school staff to use, ensuring consistency across campus

Drive performance through data and insight

• Use local and global data insights to help drive school performance
• Be inspired by research. Use third party insights, competitive analysis and trends to identify opportunities
• Use data to make sure we are measuring campaigns against commercial objectives

Work with the School MAC team and Regional office on any other Marketing related activities as required.

• Run required analytics and / or assist with preparing data for analysis.
• Assist with brand related projects such as alumni networking support.
• Support the MAC team through coordinating and promoting school recruitment events, such as Open Days and Workshops.