Director of Marketing, Admission & Communication

About our School

The Metropolitan School of Panama is an international school in Panama City that offers a world-class academic program to students in Early Childhood 3 through 12th grade. With around 800 students hailing from 45 different nationalities, and 120 faculty members that boast an impressive range of international teaching experiences, our school is enriched by the wealth of its diverse and multicultural community.

History

Opened in 2011, The MET has become one of Panama’s leading international schools. The school was founded with a vision of creating an international school of excellence, staffed with the best teachers, with small class sizes, and where each child would be happy, motivated, and inspired to learn.

Job Purpose

You will be responsible for working with the School Principal, SLT, Regional MAC Team, and School MAC team to create an outstanding experience for parents and students throughout every stage of the Parent Experience Journey (PEJ), from Awareness, Consideration, and Purchase to Advocacy. You will set all relevant policies, procedures, quality, and customer service standards and ensure their delivery to all prospective families and influencers. You will be an exceptional leader of people, coaching and developing your Admissions, Marketing, and Communications team members, influencing the school as a valued member of the School Senior Leadership Team, and acting as an ambassador for the school through external outreach. 

Key Results Areas

• Adapt and implement the Parent Experience Journey for the school.
• Lead, coach, and guide the Admissions team to deliver annual enrolment targets.
• Led, coached, and developed the team to maintain accurate data in school systems, enabling responsive decision-making through the enrolment process and accurate forecasting during annual planning.
• Lead, coach, and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communication strategies and activities that deliver the key messages in a timely, relevant, and engaging way.
• Oversee the development and execution of the school event calendar to bring to life the unique identity of the school and showcase the school in the best light possible.
• Devise and lead an outreach program to energize the external network of the school and position the school as the first choice within the market.
• Provide appropriate leadership, coaching, and best practice sharing to the MAC team, the Head of School, SLT, academic faculty, and the regional/global MAC team.
• Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.