Marketing and Admission Director

Job Description

DIRECTOR OF ADMISSION AND MARKETING (DAM)

Minimum Qualifications:

• BA in Marketing or Economic (Mandatory).
• Knowledge of Marketing and Administration.
• Well management of the Administrative Systems.
• Excellent analysis and synthesis skills.
• Knowledge in social media, research and marketing strategies.
• A minimum of 6 years of successful professional experience.
• Excellent written and oral communication skills in English and Spanish.
• Excellent interpersonal communication and organization skills.
• Proven leadership abilities promoting collaboration and team work.
• Professional attitude and people skills with eagerness to enthusiastic, proactive, and positive.
• Fluency in both English and Spanish

Job Purpose

• Develop the strategic marketing/communication/admission plan in support and aligned to the School’s Strategic Management Plan
• Design strategies to attract obtain more and better students.
• Add value to the image of San Roberto International School in our community.
• To direct and oversee the marketing, recruiting and admissions procedures of ISR in a manner consistent with the school’s academic and strategic plans.
• Create strategies to promote the sense of belonging in the community and increase retention of our families and colleagues.

Responsabilities

• To capture more and better students.
• Design Marketing, communications and Enrollment strategies.
• Supervise the management of the institutional image.
• Organization and logistics of events to attract and retain students.
• Coordinate and follow up the process of re-enrollment of current students.
• Collaborate on the projects and requirements of Nord Anglia Education.
• Elaborate market and competitor analysis with the purpose of helping long-term decision-making.
• Supervise the elaboration of promotional material aimed to new ISR families.
• Supervise the content and image of internal and external communication messages and materials.
• Supervise the design, update and maintenance of website and social media.
• Relationship with communication media.
• Plan, organize, manage, supervise, and evaluate the work of the staff under your duty, keeping a level and a job environment of high quality, assigning priorities and giving follow ups to the work of the Department
• Maintain a close communication with and within the departments under supervision.
• Coordinate the work between the Department and the rest of the institution.
• Identify new opportunities and media to promote the ISR.
• Follow up the process of enrollments, returning students, transfers, temporary absence and casualties with parents and / or other departments involved in the process.
• Design and supervise networking activities to promote the school with feeder schools, companies, government and other institutions.
• Support and follow up the induction process of the student and/or new families.
• Update the Admissions information on the website.
• Follow up on complaints, suggestions and requests from parents and the ISR community.
• Attend congresses, meetings, and other events to stay updated on admissions and recruitment policies, practices and procedures.
• Coordinate the elaboration of training programs for the staff under the duty.
• Design the annual activity plan and Department budget.
• Generate weekly, monthly and annual reports of the execution of the different programs under your duty.