Online & Marketing Specialist

Job Description

Are you a creative digital specialist who loves social media?

We are looking for someone who can keep our digital presence fresh, interesting, and effective.

What you will do:

• Run our social media channels with creativity and regular posts
• Create and execute (photos and videos)
• Manage and update our blog
• Plan paid campaigns to drive enquiries (preparing brief for regional team)
• Apply A/B testing to improve campaign results
• Manage and plan the digital marketing budget
• Analyse campaigns performance and report on results
• Collect and analyse data from Google Analytics to improve our activities online
• Work closely with the marketing team and academic staff to plan content and campaigns
• Support other marketing activities beyond digital, such as organising events and capturing photos or videos during them

Job Responsibilities

Required Skills/Abilities

We are looking for someone who:

• Someone who understands how the online world works
• Someone who can turn ideas into great content
• A proactive, organised person who takes responsibility
• Experience with simple video editing, social media, blog management, and website content tools (CMS like Sitecore)
• Comfortable working with budgets, campaign planning, and reporting
• Able to plan campaigns with a clear goal of driving enquiries, including A/B testing
• Able to collect and understand data from Google Analytics or similar tools
• Fluent in Czech and English (spoken and written), at C1 level
• A good eye for visuals and details

Start date: by agreement

If you can handle social media posts, write blog updates, campaign planning focused on generating enquiries, data analysis, and support both the marketing team and our academic colleagues, we’d love to hear from you!