Marketing Manager

Date: 26 May 2025

Location:

Singapore, SG, 139644

Job ID: 6201

School: Dover Court International School

Company: Nord Anglia Education

Established in 1972, Dover Court International School in Singapore is a leading inclusive international school with British heritage, serving international families, set on a green 12-acre site about 20 minutes from the Singapore CBD. Dover Court International School is a community with inclusion at its heart. With close to 2000 students aged 3 to 18, our unique Pathway programme enables us to provide an education that meets the needs of a diverse student population, ensuring all learners are appropriately supported and challenged in their learning. This is reflected in our excellent outcomes for all learners.

Our unique approach enables us to prepare all students to flourish in our dynamic world, so they are active participants in a globally connected community, now and throughout life. This was recently recognized as Dover Court International School was chosen for the ‘UK Impact in Singapore’ 2022 award by the British Chamber of Commerce.

In our Early Years we use a Reggio Emilia inspired approach. In Primary we are guided by the National Curriculum for England and the International Primary Curriculum. In Secondary we have IGCSE/GCSE, the International Baccalaureate Diploma Programme and International BTEC qualifications. We also offer courses that focus on English, mathematics, life skills and employability through ASDAN programmes.

All students are involved in a wide range of co-curricular activities, mainly run by teaching staff. Resulting in a rich and varied co-curricular offer for our students, with our school active and competitive in the local international school sports league across a number of sports. The school has an extensive programme of residential trips starting in Year 3 up to the Duke of Edinburgh’s International Award in Secondary.

We are also members of the Federation of British International Schools in Asia (FOBISIA) and are accredited by the Council of International Schools (CIS) and the Western Association of Schools and Colleges (WASC).

Dover Court is a strong, vibrant community, where all staff are well supported with access to a range of professional learning opportunities and a commitment to professional reflection and growth.

JOB PURPOSE

To work with the school and Regional Marketing, Admissions and Communications (MAC) team to develop and deliver the right brand messages to all our stakeholders (parents, students, and key influencers) within the school and wider community throughout all phases of the Parent Experience Journey.

This role will lead on all aspects of marketing and digital communications for the school, with a clear focus on driving inquiry volume and full-time equivalent (FTE) student growth. The Marketing Manager must have a commercially-minded, strategic approach, and be confident in challenging non-priority requests that do not contribute to student recruitment.

KEY RESULT AREAS AND MEASURES OF PERFORMANCE

1. Lead development and execution of the school marketing strategy to drive student recruitment
• Develop and own the annual marketing plan and content strategy
• Focus 80% of team effort on commercial priorities
• Drive campaign ideation and implementation
• Own all digital campaign execution (paid media, email marketing, SEO, CMS updates, etc.)
• Monitor inquiry volumes and adjust plans accordingly

2. Position DCIS brand effectively in the local market
• Align messaging with Nord Anglia Education brand and campaigns
• Update brand materials and implement the brand style guide consistently across all touchpoints
• Lead efforts to shift brand perception to include mainstream (Pathway 1) offering, while maintaining inclusive positioning

3. Build and maintain digital marketing excellence
• Lead paid ad campaigns and email marketing
• Coordinate with Regional and Central teams for SEO and CMS work
• Conduct regular audits and Digital Health Checks
• Use data to inform decisions and ensure ROI

4. Manage stakeholder relationships effectively
• Collaborate positively with the Admissions Manager and wider team
• Represent marketing in school-wide meetings with professionalism and empathy
• Protect the team’s focus by pushing back on non-priority or time-intensive requests

5. Support positive team culture and efficient operations
• Promote a culture of respect, collaboration, and openness to change
• Proactively flag high-demand periods and leverage external support when needed (e.g. freelance photographers)
• Encourage a test-and-learn approach and openness to ai/automation

6. Ensure consistency, clarity, and creativity in communications
• Guide messaging tone, voice, and content across channels
• Support creation of engaging, parent-focused content
• Coach the team and other departments on strong communications practices

7. Contribute to the wider school and MAC team
• Share best practices with other Nord Anglia schools
• Engage in MAC forums and communities
• Support event delivery in a strategic, scalable way (balancing in-person and digital as needed)

PERSON SPECIFICATION

Qualifications / Training
• Bachelor’s degree in Marketing, Communications, Business, or related field (Essential)
• Additional certifications in digital marketing, campaign management or analytics (Desirable)

Experience / Knowledge / Skills
• Minimum 5 years' experience in a marketing team/environment (agency or client side) (Essential)
• Strong leadership and team management skills (Essential)
• Experience in campaign planning and digital execution (Essential)
• Strong understanding of digital advertising and email marketing platforms (Essential)
• Analytical and confident with performance data (Desirable)
• Strong copywriting and editing skills with excellent written English (Essential)
• Cross-cultural and interpersonal communication skills (Essential)
• Experience working in international school or service-based environment (Desirable)
• Strong aesthetic eye for evaluating visual materials (Essential)
• High comfort with prioritizing and pushing back on non-strategic tasks (Essential)
• Cultural awareness, particularly in working with Chinese, Korean, and Japanese families (Desirable)

Languages
• English (Required)
• Chinese, Korean, Japanese (Desirable)

Personal Attributes
• Strategic and commercially minded
• Proactive and organized
• Calm under pressure
• Open to automation and new technologies
• Collaborative, empathetic, and positive
• High level of integrity
• Energetic, self-motivated, and flexible
• Strong time management and attention to detail

At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures.
All post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years.
We welcome applications from suitable qualified persons from all diverse backgrounds
Please note, only shortlisted candidates will be contacted.