Creative Design & Digital Marketing Officer

START DATE: ASAP

Key Responsibilities:

CHINA DIGITAL & SOCIAL MEDIA MANAGEMENT

• Manage and grow the school’s presence across:

        * WeChat Subscription Account.

        * WeChat Service Account.

        * WeChat Channels.

• Plan and execute content calendars aligned with admissions priorities.
• Optimise posts for engagement, sharing, and lead generation.

CREATIVE DESIGN & VISUAL CONTENT

• Design a wide range of marketing materials, including:

        * Posters, brochures, banners, visual merchandising, and marketing gifts

        * Admissions and campaign assets

        * Event materials and school publications (e.g. yearbook)

• Ensure all outputs align with school brand guidelines and visual identity.

PHOTOGRAPHY & VIDEO PRODUCTION

• Capture high-quality photography of:

        * Campus life, lessons, and events

• Plan, shoot, and edit video content for:

        * Social media (short-form video)

        * Campaign storytelling and admissions promotion.

• Build and maintain a strong visual content library.

EMAIL & DIGITAL COMMUNICATIONS

• Create and deliver targeted email campaigns to:

        * Prospective parents

        * Current families

        * External partners

• Support lead nurturing and event promotion through digital channels.

CAMPAIGN & CONTENT PERFORMANCE

• Track performance of content and campaigns:

        * Engagement metrics

        * Content reach

        * Lead generation

• Provide insights and recommendations to improve effectiveness.

MARKET & SUPPLIER COORDINATION

• Research and source marketing materials and vendors.
• Coordinate production of printed and promotional items.

EVENT MARKETING SUPPORT

• Support marketing for key school events such as:

        * Open Days

        * Admissions campaigns

• Provide creative assets and on-site content capture.

Skills & Experience:

• Degree in Marketing, Design, Communications, or related field.
• 2–4 years’ experience in digital marketing, design, or content creation.
• Strong design skills (Adobe Creative Suite or equivalent).
• Experience with WeChat platforms and Chinese digital ecosystem.
• Video editing skills (short-form and campaign content).
• Ability to shoot photos to meet a brief.
• Strong attention to detail and visual storytelling ability.
• Fluent in English, with the ability to use English as a working language.
• Excellent cross-cultural communication and interpersonal skills.
• Strong analytical skills with a results-driven mindset.
• Good time management and multitasking abilities.

Personal Attributes:

• Creative, proactive, and highly organized
• Strong understanding of digital trends in China
• Ability to work both independently and collaboratively to achieve team goals
• Enthusiastic and self-motivated

To Apply

On-line applications need to be directly through the Nord Anglia Education careers page and should include a CV. Applicants can also submit their resumes to HR@lis-chengdu.com.

At Nord Anglia Education, we are an equal opportunities employer dedicated to creating a diverse and inclusive workforce. In our schools and offices around the world, we treat all colleagues fairly based on their skills and qualifications, without discrimination.

We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with various protected characteristics.

Nord Anglia Education is committed to ensuring the highest possible safeguarding standards in our schools and we expect every employee to share this commitment.